Morrison is the fourth largest supermarket after Tesco, Asda and Sainsbury’s in the UK. The headquarters is located in Bradford, West Yorkshire, England. Morrison first started as an egg and butter stall. Now the supermarket has become popular in every city in the UK. It sells all kinds of products, and brings the consumers convenience. As a huge supermarket, morrisons.co.uk gets many views in the United Kingdoms. It makes an obvious contrast with other countries.
The city ranks of the website search volume are Leeds, Sheffield, Manchester, Birmingham and London. From the rank we can make a comparison: Morrison is more popular in Leeds than other countries, especially in London.
London ranks the last one on the list. As we know London is the biggest city in Europe, one of the top-level international and prosperous metropolises. There is no doubt in London there must have many supermarkets, such as Tesco, Asda and Sainsbury. So the Morrison may not have obvious competitive advantage. It is not strange why such a famous city ranks the last on the list.
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